Adelaide Track League brings DJs, Food Trucks, Bars and Track racing under the one roof. Fun, loud and exciting, it aims at bringing a new level of interest to track racing in South Australia.
Born during the Covid lockdown, it was a bit of a wait until round 1, but it was worth it. ATL is now a staple on the Track racing scene in South Australia.
BRANDING – PRINT – DIGITAL – ENVIRONMENT – APPAREL
We were approached by Cycling SA (Aus Cycling SA) to develop ATL as a looser, grittier, dirty cousin to the standard sporting event. All about fun, beers and beats, the brand was to be a little eclectic, out there, but also had to showcase world class track racing.
A bold typographic direction mated with a thick abstracted velodrome are used hand in hand along with bright colour and imagery to offer an eclectic in your face feel.
Collateral was big bold and bright, utilising the distinctive typography and bold icon intertwined with photography.
A tonne of social content was developed to promote the event - and subsequent events that allow internal rollout of specific dialled content as required.
