There’s some well average kit out there.
Let us help make you stand out in a sea of underwhelming.

With over 20 years experience designing cycling apparel and graphic design for cycling, we’ve picked up a thing or two about what works and what doesn’t. We can help make your ideas a reality and add our twist to ensure you have one hell of a banging kit.

Babici Kit

Who

If you are a Cycling club, Organisation, Group of mates, an Individual or a Pro Team - we’ll work with you - we don’t discriminate, we just like cycling kit design!

Not sure where to start?

We can help put you in touch with manufacturers if you are not sure where to start, or we can work with your chosen supplier - there’s a good chance we’ve worked with them before!

If you have a kit project you’d like to chat about, get in touch.

We are a design company first and foremost. kit by South is our cycling showcase. It shows what we can do, how we go about it and how we can help you.

Ideas are just that. We pride ourselves on being able to add the wow factor to your idea or concept and produce something you may never have thought of.

Often we’ll create a logo, typographic solution or full brand to roll into a Kit project, depending on the clients needs. Why shouldn’t a group of mates have a logo?

Design is our driving force

Who we’ve worked with

Heritage

Cycling’s heritage is a huge influence on how we work. It tends to underline everything we do.

Cycling had substance.
Aesthetics meant something.

Money hadn’t quite started to rule the sport so kits were simpler, bolder and timeless. We love to add modern twists to this heritage to create our designs. This delivers deeper solutions that resonate a little more with an audience.

A selection of our handywork

If you have a kit project you’d like to chat about, get in touch.