We've worked with YMCA on a few of their initiatives over the years, to great outcomes. The Australian Skateboarding League rebranding was integral to creating a distinct difference between it and their more all-encompassing competition offering, Skate Park Leagues.
BRANDING – COLLATERAL
The Australian Skateboarding League (ASL) and the Skate Australia National Park Championship are national skateboarding competitions for men and women. The events are sanctioned by Skate Australia and delivered by the YMCA in partnership with the Victorian Skateboarding Association. These organisations form the committee that develop the event series rules under the World Skate guidelines.
CONTENT CREATIONFlexibility was needed to enable the collateral to be edited in house and have event specific information changed and updated as needed. We developed templates that could easily be updated and saved as needed.
