Bike Tailor is a high end mechanic and retail space in Elwood. We worked with them to create a brand that captured the history and rich tradition of cycling's glory days. Vintage imagery was utilised along with the owners love of bauhaus, to become the main visual cues used to build the brand.
BRANDING – PRINT – DIGITAL – ENVIRONMENT – APPAREL
TYPOGRAPHY
A custom typeface was refined in two weights to aid in the branding process and allow a point of difference for all communication.
A simple website was built utilising the strong branding and colour palette. We completed the brand experience with Store graphics and signage as well as the obligatory cycling paraphernalia of drink bottles, musettes, kit and the like
