Introducing Butterfields Ziptrak Racing, a new chapter in Australian cycling. Built on a foundation of shared values and a commitment to excellence, the team’s brand captures a fresh, unified vision for the future.
SERVICES
BRANDING
COLLATERAL
ENVIRONMENT
APPAREL
DIGITAL
CLIENT SINCE
2017
COMPANY
BUTTERFIELDS
PHOTOGRAPHY
James Raison, Greyhound Media
Pro Velo Super League
In 2025, two of South Australia’s leading cycling teams, Butterfields Racing Team (BRT) and Van Dam Racing (VDR), united under one banner. Together, they aim to empower cyclists, foster growth, and inspire the next generation. Their combined strengths and shared resources will create sustainable opportunities for riders across Australia
As creative partner, we worked closely with Butterfields Ziptrak Racing to create a bold, unified brand. From logo design to a modern, user-friendly Squarespace website, our work ensures the team stands out both on and off the bike.
The team kit and staff apparel were designed to reflect this identity with a sleek, professional look. The hexagon shapes reference Butterfields' Hive ecosystem, a co-naming sponsor's branding, and the Van Dam Racing logo. The kit’s colours merge the previous two teams Van Dam Racing (VDR) and Butterfields Racing Team (BRT) palettes.
To amplify the team’s presence online, we developed a clear social media direction, including templates and visual guidelines to ensure consistency across platforms. Our ongoing partnership continues to support the team’s growth, contributing to campaigns, sponsorship materials, and creative initiatives. Butterfields Ziptrak Racing is now positioned as a leader in Australian cycling, with a strong identity and platform for future success.
