HISTORY
We’ve been working with DC Coffee over the best part of a decade, helping shape their Brand, Narrative and have been a huge part of steering their on shelf presence.
Within this time we’ve developed countless solutions with a hugely varied output that buys into dc’s left field approach of breaking a few rules and playing with expectations.
Developing relationships with farmers, artists and environment. The connection between coffee and culture and the emotion and excitement contained in both drive them.
Fuelling individual expression everyday.
10 years and counting. That tends to produce a huge amount of work. Here’s where we can showcase the breadth or work and growth we’ve been able to help steer.
LANGUAGEIrreverent, fun and uniquely dc. Language is as important as the design direction. Always a little out there, always pushing boundaries.
THE DARKNESS
People of Earth, The Darkness has arrived. For therobots, aliens, creatures of the night, and everything that lurks in the shadows. Be restored with the monstrous flavours of vanilla, almond, and dark chocolate.
MONSOON
For the “old salts” and “seadogs”, or the adventurer at heart, Monsoon Estate’s sweet caramel flavours and heavy body will keep you company on your next journey.
B-SIDE
Just like your favourite mix-tape, B-Side is your new daily go-to brew that will kick off the day with its supreme balance of flavours like nectarine, raw sugar and almond.
“created by South not only understands our culture and vision but adds value and creativity that strengthens our brand. We see Simon as a team member that is vital to the success of our company.
The quality of work and consultation from inception through to finished product is nothing short of brilliant.”
Rob Stewart
General Manager, dc Specialty Coffee Roasters
SOME OTHER DC PROJECTS