Homestyle run a group of Aged Care homes in Melbourne and Geelong. The Homestyle Aged Care difference is a philosophy of holistic residential services in a homely environment of caring, compassion and respect for all residents.
We recently helped rebrand and shift the business to better match their philosophy. A simplified and modern brand was developed to allow flexibility and adaptability across all collateral and brand requirements.
BRANDING – PRINT – DIGITAL - ENVIRONMENT
THE BRAND STORYFor over 30 years, Homestyle Aged Care Services has provided residential care homes and services in the greater Melbourne metropolitan and Geelong areas.
Homestyle is a prominent owner/operator in Victoria of ten high-quality, purpose-built homes, with over 1,000 government-funded beds, which provide first rate standards of care and services to residents in a homely environment.
The Rebrand and reposition was well over due and enabled the Homestyle visual to echo the quality and unique services they offer their residents.
As is standard with all our branding projects, a thorough Brand guidelines document was produced.
