Do I need a Brand or a Logo, and what is the difference?

Brand Vs Logo …and the difference is?

South is all about building and supporting strong brands. To better understand a brand’s potential, it’s important to understand the fundamental differences between a logo and brand identity. It may seem simplistic, but many designers, agencies, and ‘marketing gurus’ claim to support and service branding, but actually offer logo design and brand identity support, if even that!

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