The inaugural Noosa 2 Byron Charity Ride kicked off in March. Riding 422km over 4 days, with 100% of profits raised going directly to the Neurological department at the Royal Children’s Hospital.

We were glad to jump onboard and help with all design aspects, from branding, digital and kit design.

BRANDING — DIGITAL — APPAREL — KIT

The Live Life Foundation are proud to be partnering with Australia’s leading cycling tour operator, Mummu Cycling to deliver Noosa2Byron. Sponsorship partners came onboard to spread the word and offer items for an online auction to raise additional funds.

The branding direction pays homage to vintage cycling kit and advertising from years past. Hand drawn typography and bold colours merge to create a bright and identifiable aesthetic.