Sisu is a Finnish term that can be roughly translated into English as strength of will, determination, perseverance, and acting rationally in the face of adversity. Sisu is not momentary courage, but the ability to sustain that courage. It is a word that cannot be fully translated.
Sisu Racing is a group of Zwift cyclists from across the globe who are united by a racing spirit and the concept of Sisu.
At their core - to enable human connection and athletic performance in digital racing worlds.
BRANDING – PRINT – DIGITAL – PROMOTION – APPAREL
We helped SISU Racing develop a unique brand that enabled a detailed and varied rollout across digital, in-game and real worlds.
Typography and strength in colour were the key devices to build from. The unique letterforms and qualities of Halunke by Elena Schneider made it a wonderful choice.
We developed a heap of graphics and branded content for a super clean squarespace website and helped SISU pull it all together.
We also developed a swag of top notch cycling kit for the team, as well as an in-game kit design too! It’s way cool!!
In-game kit on Zwift
A social media content kit was also developed with graphics, typography and added extras to help SISU deliver a solid Brand experience.
