Starship Coffee tasked us with creating a unique brand identity that would set them apart in the competitive Australian specialty coffee market. Their vision was clear: blends crafted specifically for stovetop, French press, and espresso, all wrapped in a cosmic theme.
We started by developing a strategy that captured the adventurous spirit of Starship Coffee. Our design centered around a cosmic theme, resulting in a bold and modern logo paired with space-inspired imagery. This created a visually striking and cohesive brand identity.
STRATEGY – BRANDING – LANGUAGE – PRINT – DIGITAL
Our approach included crafting brand language that evokes missions, gravity and all things space - obviously. We developed taglines and blend names that aligned perfectly with the cosmic theme, ensuring the brand conveyed its intended message, whilst being modern fresh and a little in your face.
