Sydney Orthopaedic Centre features six leading orthopaedic specialists and multiple locations in and around Sydney. They treat general orthopaedic and sports medicine conditions with the latest technology and treatment options. Our goal was to create a cohesive, professional brand identity that reflects their commitment to thorough and compassionate care.

STRATEGY – BRANDING – PACKAGING – COLLATERAL – DIGITAL – ENVIRONMENT

We built the logo around an abstracted cross-section of the musculoskeletal system that was then used throughout the identity in unique pattern forms.

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