what some legends are saying

We have been working with Simon since we started our business, he has been an important partner who has helped us create and shape our brand.
Simon really is an extension of our team, he has taken the time to really understand our business and vision and helps bring it to life visually.
He is the first person we call when we need to discuss new ideas to work out how it can be presented visually.

Kerry Pendergast,
Practice Manager, VSRC

We're a small AI software business with huge potential for growth. We needed to refresh our brand from a very geeky tech focus to actually reflect what we deliver. We engaged Simon to work on a new brand image, and in a very short time he produced several options that were all really good. But at the end it wasn't hard to choose the right one for us. Simon really listened and understood us, and the outcome is just right! Highly recommend working with him, he's also a really nice guy! :-)

Virpi Pennanen, CEO
BeEmotion.ai

When our informal group of riders decided to create our own cycling kit, it quickly became obvious that while we know what we like, trying to actually design something is a skill we didn’t possess. Simon at created by South walked us through the process and was fantastic in interpreting our brief and submitting a number of options to choose from. The result was an extremely recognisable cycling kit! I would not hesitate in recommending Simon and his fantastic designs!

Steven van Ruyen
Mornington Peninsula Riders


We've been working with Simon for the past 7 years, and the end results of each design iteration has always been some of the classiest kit in the peloton, well ahead of the game in terms of design. Simon has always been very strong at helping us turn our design influences into really classy kits and it's a partnership we're really keen to keep going.

Lachie Ambrose,
Team Principal, VanDam Racing


created by South not only understands our culture and vision but adds value and creativity that strengthens our brand. We see Simon a team member that is vital to the success of our company. The quality of work and consultation from inception through to finished product is nothing short of professional.

Rob Stewart,
General Manager,
DC Specialty Coffee Roasters


Created by South were a pleasure to work with. Simon took my mess of ideas and turned them into a professional, clean and exciting creation. Simon worked closely with me and was flexible and efficient throughout each step of the process. I’m so happy with the results!

Annette Edmondson,
Paradigm Shift Sport