Created By South Logo

Building
better brands.

We build our team around you.

Created by South is a boutique graphic design studio and branding agency Melbourne businesses trust for smart, refined, and enduring design. We create brand identities, packaging and campaigns that are built to last. Small by choice, big on ideas.

What we do

We’re a creative branding agency in Melbourne working across identity, packaging, digital and content. As a graphic design agency Melbourne businesses return to, we bring a sharp mix of strategy and design.

Our clients range from cafés and cycling events to startups, government and health. What matters is doing the job well, with purpose, clarity and the right ideas. Whether you’re building something from scratch or tightening what’s already there, we bring strategy, direction and considered design.

  • Strategy and positioning

    Naming

    Storytelling and tone of voice

    Logotypes and brand marks

    Brand guidelines

    Identity systems

Brand Identity

  • Packaging design for coffee, alcohol and FMCG

    Labels and on-pack design

    Reports, brochures and editorial

    Books and catalogues

    Posters and signage

Packaging & Print

  • Website and UI design

    Social and campaign content

    Digital brand assets

    Email design and EDMs

Digital & Content

  • Custom cycling kit design

    Branded apparel

    Event and exhibition graphics

    Retail display and POS

    One-offs and collaborations

Special Projects

Work that works

Ponderosa Pines Gravel Race

A bold, western-inspired brand identity for a gravel cycling race in South Australia. Built for impact, from posters to apparel and digital assets.

Rubia Coffee

A full rebrand for Rubia Coffee, a Melbourne-based roastery and café. We revitalised their identity, packaging, and digital presence to reflect their commitment to community and quality.

BeEmotion.ai

Visual identity for a tech startup focused on emotional AI. Designed to feel modern, agile, and human, from a top rated design agency in Melbourne.

Rippa Sippa

A vibrant brand identity for Rippa Sippa, a healthy kids' drink. Inspired by 80s/90s nostalgia, we crafted playful packaging, digital assets, and a dynamic online presence to engage young audiences.

Adroit Insurance and Risk

Brand rollout and communications for a national insurance firm. We helped expand their brand toolkit and tighten their voice across print and digital. Created by South is a graphic design agency Melbourne firms trust when clarity matters.

Sydney Orthopaedic Centre

Clean, confident branding for a leading orthopaedic practice. Strategy and design that builds trust through clarity.

We’ve helped brands across coffee, cycling, hospitality, and retail sharpen how they show up. Each project is built on insight, not just instinct, and made to hold up, on shelf or on screen.

About the Studio

Small by choice

We keep things lean so you get the best of us. No inflated agency teams. No middle layers. You work with the person doing the work, with a team built around your project. That means faster, sharper results and a more thoughtful experience.

We'd love to get a coffee with you and learn more about your business.

We’re a Branding agency Melbourne built to stay small, focused and effective. You deal directly with the person doing the work, and we build the right team around each job. No bloat. No handballing. Just design that works hard and feels right.