Building
better brands.
We build our team around you.
Created by South is a boutique graphic design studio based in Melbourne. We craft brand identities, packaging, and campaigns that are strategic, refined, and built to last. Small by design, big on thinking.
What we do
We’re a creative branding agency in Melbourne working across identity, packaging, digital and content. As a graphic design agency Melbourne businesses return to, we bring a sharp mix of strategy and design.
Our clients range from cafés and cycling events to startups, government and health. What matters is doing the job well, with purpose, clarity and the right ideas. Whether you’re building something from scratch or tightening what’s already there, we bring strategy, direction and considered design.
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Strategy and positioning
Naming
Storytelling and tone of voice
Logotypes and brand marks
Brand guidelines
Identity systems
Brand Identity
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Packaging design for coffee, alcohol and FMCG
Labels and on-pack design
Reports, brochures and editorial
Books and catalogues
Posters and signage
Packaging & Print
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Website and UI design
Social and campaign content
Digital brand assets
Email design and EDMs
Digital & Content
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Custom cycling kit design
Branded apparel
Event and exhibition graphics
Retail display and POS
One-offs and collaborations
Special Projects
Work that works
Ponderosa Pines Gravel Race
A bold, western-inspired brand identity for a gravel cycling race in South Australia. Built for impact, from posters to apparel and digital assets.
Rubia Coffee
A full rebrand for Rubia Coffee, a Melbourne-based roastery and café. We revitalised their identity, packaging, and digital presence to reflect their commitment to community and quality.
BeEmotion.ai
Visual identity for a tech startup focused on emotional AI. Designed to feel modern, agile, and human.
Rippa Sippa
A vibrant brand identity for Rippa Sippa, a healthy kids' drink. Inspired by 80s/90s nostalgia, we crafted playful packaging, digital assets, and a dynamic online presence to engage young audiences.
Adroit Insurance and Risk
Brand rollout and communications for a national insurance firm. We helped expand their brand toolkit and tighten their voice across print and digital.
Sydney Orthopaedic Centre
Clean, confident branding for a leading orthopaedic practice. Strategy and design that builds trust through clarity.
We’ve helped brands across coffee, cycling, hospitality, and retail sharpen how they show up. Each project is built on insight, not just instinct, and made to hold up, on shelf or on screen.
About the Studio
Small by choice
We keep things lean so you get the best of us. No inflated agency teams. No middle layers. You work with the person doing the work, with a team built around your project. That means faster, sharper results and a more thoughtful experience. Created by South is a graphic design agency Melbourne firms trust when clarity matters.
We'd love to get a coffee with you and learn more about your business.
